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We need YOUR help!
We are on a mission to reduce the old bras & help the women of Sub Saharan Africa
- 300,000 bras are discarded in the UK per year...
We are on a mission to reduce the old bras & help the women of Sub Saharan Africa
- 300,000 bras are discarded in the UK per year...
Instead we propose for you to send them to us, here at the Miskie London headquarters. So we can wash them and send them off to less fortunate women in Sub Saharan Africa.
Instead we propose for you to send them to us, here at the Miskie London headquarters. So we can wash them and send them off to less fortunate women in Sub Saharan Africa.
The women who will receive your bras go through many daily struggles and don’t have the same comforts as we do; life for them can be hard, unforgiving & treacherous.
The women who will receive your bras go through many daily struggles and don’t have the same comforts as we do; life for them can be hard, unforgiving & treacherous.
Why not donate your unwanted, pre-loved bras to show some love to the women of Sub-Saharan Africa and reduce waste.
This small act of kindness can go a long way.
In this time of global awakening & the festive season it is crucial to not forget about those less fortunate than us. We have partnered with a great charity; Change 1’s Life whom will ensure the distribution of the bras, giving them a new life with the special & resilient women of Sub Saharan Africa. This small act can make a big difference in someone's life, offering them comfort and support daily.
Give a Bra appeal video
How do i help?
Donate & Share
Donate your preloved bras to us to be cleaned and sent over to Change 1's Life and given out to these amazing women. Create a video or take a couple nice pictures and share it with your friends on social media encouraging them to get involved.
The Caption:
“Small paragraph from yourself”
@miskielondon and @change1slife have partnered up for the #giveabra appeal💕 with the aim to provide bras to women in Angola, Namibia and reduce waste. With the help of YOU we can reduce some of the 300 thousand bras that go to waste every year in the UK alone and provide these women with comfortable, supportive bras. All we need from you is to package them up and send the pieces to Miskie to be sorted, cleaned and @change1slife with ensure they are distributed.
.To get involved in this amazing cause and show some love all YOU need to do is follow the simple steps below...
⁃ Find some pre-loved bra’s that you are no longer wearing (these can typically be found at the bottom of your draws & can even be feeding/maternity bras😉)
Add a nice thoughtful note to the recipient of the bra.
⁃ Snap a nice picture of your package, upload the picture to your Instagram and other social media, use our campaign hashtag #giveabra
⁃ Send the pieces to us at Miskie London
. Tag @miskielondon & @change1slife
Postal address:
Miskie London
PO BOX 6714, COVENTRY, CV6 9PQ
‘When you have an opportunity to Help someone, never waste that opportunity’
More about the charity we are working with
Change 1’s Life is a UK based grassroots charity aiming to assist people in need around Sub- Saharan Africa who are the victims of poverty and natural disaster or catastrophe by supplying them with food, clean water, clothes, medical aid and education.
Life in Sub-Saharan Africa For Women
Women in Sub Saharan Africa have a difficult & treacherous life. Genital mutilation is still a widespread issue in the region affecting 26 countries.
For women it’s harder to build self-reliance & finance independence, women only make up 19% of the country's land holders. They are encouraged and in some cases forced to marry at very young ages (as young as twelve) & even bear children.
References
References:
Reid, K. (2021) World Vision 6 facts about genital mutilation.
Available at https://www.worldvision.org/child-protection-news-stories/female-genital-mutilation-fgm-facts [accessed 20 February 2021].
Wrap (2016) Don’t throw your bra in the bin.
Available at https://www.loveyourclothes.org.uk/blogs/don-t-throw-your-bra-bin [accessed 20 February 2021].
https://www.oecd.org/dev/development-gender/Mini-Brochure_SIGI_AfriqueSubsaharienne_EN-web.pdf